03-04 February 2020

The Address Dubai Marina, UAE

Krishna Moorthy

Head – Logistics, PAN Emirates Home Furnishings

An informed, experienced and competent Logistics Manager with a 20-year track record in organized process driven and efficient logistics procedures. Extensive exposure to first tier logistics and supply chain management. Pro-active and able to multi-task. A proven leader, able to quickly establish expectations while demonstrating high standards of work practices and a conscious attitude. Always encouraging colleagues to work cross functionally, and explore beyond the boundaries of their job description. Managed end to end logistics operations, consultancy, study and design besides general management, expertise in budget, documentation, MIS & product quality compliance amongst others.

Professional Experience

The Landmark Group began its journey in1973 and today is one of the largest retail and hospitality organizations in the Middle East, Africa and India operating over 2,300 outlets across 22 countries with a retail footprint of over 30 million sqft. Established in 1995, Home Centre has 100 + stores
Deputy General Manager, Logistics (HC) – December 2015 – May 2018
Deputy General Manager, Logistics (RNA) – July 2011 - November 2015
Senior Manager, Logistics (RNA) – October 2006 – June 2011

Delivery Services – Productivity improvement achieved of 19% - invoices/truck.
New Service offerings - Next Day Delivery, 2-hour Delivery Slots, Priority Delivery & Same Day Delivery
Supported Highest invoices delivered in a single day – 732 invoices – Feb 2017
Trouble Inventory efficient handling – Reduction in Trouble inventory by 50% & Implementation of Paint shop
UAE Team awarded Best COD in the Landmark SC Conference in April 2016 & Dock 2 Stock Champions in May 2018
Cost Optimisation – Warehouse & accommodation re- location – Savings of approx. AED 2 million/ pa
Cost Optimisation – Handling Cost per carton reduction of 14% in Y1415
Manpower productivity improvement from 14 – 10.6 mhrs/FEU
Overall turnaround Lead time reduction for CDC (BOE to dispatch) – 11.4 – 6.3 days
Reduction in import clearance lead time – Oman – from 12-11 days, KSA from 15 to 13 days
Introduction of new routes for servicing KSA – via Batha, KFIA & multi modal – Air-Road

Job Role:

  • Overall management of Home Centre DC operations, Last Mile Delivery & Fulfillment (Retail, B2B & Ecom)
  • Warehousing space managed excess of 80k sq.m spread over 8 locations & supporting 16 Retail stores having an operational budget of over AED 85 million
  • Fleet Size 100+ vehicles & Team size of 750+
  • Capacity Planning of Resources – Immediate, Short Term & Long Term
  • Operations & Service Performance – Monitoring, Management & Improvement
  • Budgeting, Performance Reviews, Cost Optimisation & MIS
  • Systems & Related integration (oracle WMS, GDMS)
  • Landmark (RNA_October 2006 – November 2015)
  • Overall responsible for handling & Managing the CDC for LMG based in Jebel Ali Free zone
  • Comprising of 5 DCs totaling to warehousing space of over 65K sq.m handling annually 23000 FEUs with a team size of 325+
  • Core Warehousing functions – Receiving, Distribution, Outbound, Quality & Regulatory compliance management, Re-distribution, Picking, Export processing
  • Storage & Inventory Management
  • Centralised Documentation (for all countries)
  • Planning- Manpower & Material Resources, Capacity & budgeting
  • New countries expansion plans – Scoping & Inputs on Logistics requirements to management
  • Territory import clearance performance – Improvement/Management
  • Project management – DWC DC & Mega DC

DHL is the global market leader in the logistics industry. DHL commits its expertise in international parcel, express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers.

Country Program Manager - June 2003 to Sept. 2006

TAT improvement for critical sectors & reduction in re-exp. transit Damages for PMS leading to improved service levels for PMS to its end customers Revenue increase for Equant [>50%] & PMS [>20%] by organic growth Appreciation from Customer (Cisco Systems) + Monetary Award for smooth handling of the RFDs migration & CD stabilization

Job Role:
  • Responsible for providing Program Management to Logistics Customers of GMNC
  • DHL India has a network of ELCs & SPCs [Strategic Parts Centers] in India [1 ELC, 18 SPCs/12 locations, >100K sq.ft]
  • Act as SPOC for the customer for all requirements
  • Ensure KPIs & SLAs are achieved
  • Moving up the value chain for the customer
  • Performance Reviews with Customers on SLAs
  • The stocks handled were high in value and have a highly time-sensitive service support need [24/7 operations, 2/4hr MCS support]
  • Customers handled - AMD, Cisco Systems, Equant, HP, Hitachi Data Systems, Honda Cars, Honda Motors, Network Appliances, Siemens & Philips Medical Systems
TAKE SOLUTIONS PVT. LTD. - INDIA TAKE Solutions P. Ltd. were the pioneers in the concept of Extended SCM solutions in India. It offers design, development and implementation of Extended SCM to organizations across nine focus verticals.
Manager FSG – September 2000 – June 2003

Achievements: Successfully handled the Nimbus project (Pre-Match operations) in 16 locations in India in the given timelines & agreed deliverables. Cost reduction of almost 15% to Nimbus with improvement in service levels.

Job Role:
  • Involve in all aspects of the 4D model of TAKE i.e. Discovery, Design, Delivery & Delight
  • To undertake study for the client for identification of Key Concern Areas/ improvement zones [In any of the components of SCM]
  • Analysis of information collected, designing & validation of solution for the client
  • To undertake trial runs/test runs for testing the feasibility of the solution designed/suggested
  • To implement the solution with the help of the identified ACSP/client
  • Identify & Develop Affinity partners for undertaking implementation
  • Studies & solution designing undertaken for clients such as ACC, Bata, Ebony, Eicher Motors, Foster’s, Globus, Pizza Corner, United Breweries, Whirlpool etc.
  • Fulfillment project handled for World Sports Nimbus – Logistics support India-Zimbabwe & India-WI cricket series in India. The total contract value was over INR 30 million

The company was a 100% subsidiary of SembCorp Industries of Singapore having national presence and is into the field of providing 3PL services and solutions across various verticals
Manager – Operations - June 1997 to September 2000

Assisted SembCorp Logistics in getting the ISO 9001 certification, as Mumbai branch was one of the units selected for the final audit by the external agency [DNV] & I was the MR Reduced the overheads of the Mumbai branch by 10-15% over a period of 18 months Designed a cycle count matrix to ensure Stock accuracy in LC - Chennai

Job Role:
  • Overall Management of Operations & Business Development of Mumbai branch as Independent SBU head.
  • The job translated to ensure smooth functioning of various SCL managed Depots, Distribution operations & Freight forwarding function under the Mumbai branch
  • Ensuring all depots meet SCL Quality standards [SOP, Internal Audit]
  • Ensuring timely placement of vehicles as per the requirements of our surface movement clients and distribution requirements of the depots
  • Co-ordination with the Technical team in setting up warehouses as per the requirement of the proposed solution [starting from site search till “go-live”]
  • Designing & implementation of cost effective distribution plans
  • Business Development by enhancing the customer base through addition of newer corporate clients
  • Ensure budgeted profitability for the region by adopting proper pricing strategies, various cost control measures & credit control.
  • Man management, MIS & Reports submission as per timelines
  • Depots under Mumbai branch were Amway RDC, Shoppers Stop DC, Bajaj Electricals CWH, Godrej Pillsbury Depot and Samsung Depot
  • Responsible for fulfilling the service deliverables promised to the client at the Logistics Center of SembCorp at Chennai. The LC was of approx. 1 lac sq. ft serving 13 customers handled by 8 Key account managers (4 months)
  • Clients serviced besides above include Dabur, ITC greeting cards, HMV, Hindustan Lever [F&B division], Pizza Hut etc.